M&G Investments
01 –
The brief
Thought leadership has grown in the financial sector. Everyone’s doing it.
Most of it feels like a sea of risk-averse blandness.
M&G Investments wanted to do things differently, launching a magazine called Ampersand, which sets itself apart. They needed our help promoting it through a different sort of campaign.
02 –
Our approach
M&G aren’t afraid to be human, open and have fun with their communications.
We jumped on that - creating a campaign including hero and social content - that piggybacked on the hugely popular TikTok trend ‘Accidental Wes Anderson’.
All ‘actors’ were M&G employees with big LinkedIn followings – selected to support amplification of the organic campaign.
03 –
Results
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04 –
What we do
Work
Client
M&G Investments
Client
Canon
Client
Quintet