Investment podcasts can be, well... predictable.
M&G Investments wanted to shake things up — creating a video podcast series that felt fresh, engaging, and different from the usual finance chat. Inspired by Off Menu and Hot Ones, they wanted a format that brought personality to the forefront.
Video’s dominating LinkedIn, especially among execs. Local uploads are up 44%, with videos getting 1.4x more engagement. CEOs are posting 23% more, getting four times the impressions. Jon Gray (GymShark)and Ben Francis (Blackstone) are proving that video’s the key to real connections.
M&G’s approach is right on track — video’s the real engagement powerhouse.
Finance doesn’t have to be all numbers and no fun – and M&G are no strangers to thinking outside the box.
Enter ‘Dream Machine’. Forget the dry talk – here, fund managers share career insights while revealing their ultimate vending machine snack choices. Because who says you can’t blend brains with a little personality?
Filmed in a one-of-a-kind set (complete with a custom neon sign, naturally), this series sets itself apart by showcasing the real personalities behind the numbers. We also dropped some eye-catching teaser clips to grab attention and spark curiosity on socials.
.svg)
.jpg)
