Hamilton & Hare
01 –
The brief
Men’s underwear and loungewear brand Hamilton and Hare were looking for a creative approach to launch their new underwear subscription service. The team at Hamilton and Hare wanted something quirky that would stand out on social media and reflect the fun, cheeky nature of the brand.
02 –
Our approach
Team ITCH came up with a full stop-frame animation and a series of social videos that would work to grab people’s attention.
We went full on ‘arts and crafts’, re-creating the H&H website from cards and cutting out several pairs of cardboard pants.
Intensive pre-production and three solid days of stop-frame filming and we created a super fun film!
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03 –
What we do
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