Etihad
01 –
The brief
Etihad were looking to create an engaging social media campaign to promote their latest summer destinations: Zanzibar, Malaga, Crete, Santorini and Nice. We would need to utilise Etihad’s existing library of images and footage, so our creative approach would be key to the success of the campaign.
02 –
Our approach
We decided the best approach was a collage style, bringing high energy to the videos with quick cuts and banging dance beats, as well as graphics that popped off the screen.
The result was a contemporary, sun-soaked set of assets that were impossible to ignore when they landed in your feed.
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03 –
What we do
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