BNY Mellon approached us to help them create compelling thought-leadership video content - designed to engage further with their audience, specifically through LinkedIn - to drive traffic and support their white paper research.
They had produced research papers around bond market liquidity over the pandemic and wanted a short, engaging video to deliver their message. That’s where we stepped in!
The financial space is one we know well.
With this brief, we took what on the surface is quite a complex message, and distilled it into a stripped-back visual and accompanying script. We worked with the BNY Mellon team to ensure the messaging and tone were spot on.
We gave the eye-catching minimalist design and epic sound design to bring the video to life - something a little different for the financial sector.
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