Nespresso Redefiners

THE BRIEF

To celebrate the launch of their new Vertuo machine and capsules, Nespresso asked us to create a series of films as part of a social campaign highlighting how the brand is innovative, forward-thinking and ‘redefining’ coffee.

THE SOLUTION

We produced a series of mini-documentary style films with people who had ‘redefined’ their lives in different ways.

These included explorers Alastair Humphreys and Lois Pryce, Wahaca founder Thomasina Miers and Blur bassist Alex James. All films were re-formatted to create 10-15 x second social clips for Instagram & Facebook.

THE RESULT

The films performed well on social media and were even picked up by press in both Poland and Slovenia (two key markets for the CAT phone). The content was re-formatted for different social channels and worked well on Youtube, Twitter and Facebook generated thousands of views and shares.

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