Lloyds bank is one of the most prestigious UK banks. But not many people know about the extensive tools available to commercial customers.
The International Trade Portal is an information hub that offers insight, support and trade opportunities for businesses looking to expand overseas. Lloyds Commercial Banking needed to bridge this knowledge gap and highlight the many benefits of this comprehensive tool.
Using 2D motion graphics, we created an engaging 60 second video that gives a snapshot of the range of expertise and support available to uk businesses.
By adopting a stripped back simple design, we created an interesting and engaging video that is undeniably part of the Lloyds Bank brand.
The video was a roaring success with all at Lloyds and they have sent it out to all current and prospective commercial banking customers.
It is used in presentations, on the Lloyds Commercial Banking website and on all the global social channels.