TigerWit is an innovative trading platform powered by blockchain technology.
The company needed a content strategy announcing their launch into the UK market and their subsequent sponsorship of Liverpool FC. As part of the sponsorship, they needed a TV advert and also supporting social media and print content – an entire campaign for launch.
We worked with TigerWit to produce a creative campaign that made the most of their sponsorship with Liverpool FC and also the different online channels.
We wanted to have the highest possible reach, whilst also demonstrating that TigerWit was not like other trading platforms – it needed creative that was different from all the other competitors. We produced a campaign that included a TV spot, multiple online films, animated info-graphics and photography and design work.
The content was used both on TV and across multiple online platforms. Liverpool FC used it on their own platforms – generating hundreds of thousands of views and multiple re-posts and shares. Photography was used across the TigerWit website and in marketing collateral. All the content