Sarasin needed a content partner who could help them launch their new website and social channels.
They wanted to bring their brand up-to-date and speak to a younger audience, showcasing their thematic and sustainable investment philosophy and starting a conversation about ethical investing.
ITCH worked with Sarasin’s internal marketing team from the ground up. Producing a creative strategy that ensured we were hitting all of their key messages and giving them content that would keep engaging with their audience.
We produced a content stream, each with dedicated creative – films focusing on:
– Brand / hero film
– Thematic investment
– Education animated series
– Market update formats
– Branded elements (including opening / closing sting and lower-thirds)
Sarasin’s Head of Marketing, Lucy Capon sums it up:
It’s sometimes difficult to stand out in this industry and say something different. That’s why we loved working with ITCH because they understood straight away what we wanted to achieve with our branding and messaging.
The team have produced a fantastic series of films and animations for us and continue to give us regular, engaging content. They understood our brief and managed the entire process from creative idea-generation right through to production and delivery. We also have a number of stakeholders and a rigorous compliance process which ITCH fitted into and worked with us on – making life easier!
To sum up: a pleasure to work with and great results.