Nespresso – International Recyling Day


Nespresso are leaders in sustainability, so there was no better time for an activation than International Recycling Day.

We were briefed to capture the lovely @Katiedraws doing her thing with a Live Illustration at Nespresso’s Regent Street Boutique.


Create engaging content, which showcases the installation that Nespresso can push our on their social media channels the same day.

Timing was tight, but with meticulous planning, and quick editing skills, we managed to photograph and film the installation from start to finish and have a video on Facebook and Instragram within 3 hours of Katie completing the windows.


We created a social edit in both 1:1 and 16:9  and supplied a selection of photography for use across all Nespresso UK’s social channels.

The social edit received over 5k views shortly after posting – resulting in Nespresso requesting a longer edit for paid advertising. Thankfully, we had so much beautiful content, creating a longer form edit was a welcome addition to the deliverables.