Metro Bank asked us to produce a series of animated films – promoting various financial products including a new online current account, commercial banking platform and the new mobile app. As part of the series, we also created a series of animated GIFS.
Metro Bank have a distinctive colourful, 2D design for their branding and website. We worked closely with Metro’s designers to develop a flat animation for the videos that reflected their brand.
As well as presenting the functionality of the two products, we also incorporated character animation to bring the videos to life and make them engaging and fun!
The videos are used across Metro Bank’s website and also on social media to promote the products and drive website traffic. GIFS were used within the mobile app itself.