Lux Afrique – Polo

THE CHALLENGE

Luxury digital lifestyle platform, Lux Afrique were holding their first ever Polo Day.

Bringing together international polo players from across Africa to Ham Polo Club and championing the growing sport in Africa. They wanted high-end creative film and animation in order to promote the event on all their social platforms.

THE SOLUTION

This was one of those perfect jobs! Horses, fashion, champagne and a big party!

We had already worked with Lux Afrique so knew what they wanted in terms of style and execution – a super stylised, high end product that reflected their brand and tone of voice. And that’s exactly what we gave them – delivering a series of longer videos which included interviews with attendees to the event and also a series of films for Instastories.

THE RESULT

The videos were turned around straight away to capture the buzz around the event and were pushed out on Lux’s social platforms.

They were very happy that the films captured the atmosphere of the day and showcased the sport. The videos were used to sell next years’ event and we’re looking forward to being part of the 2nd annual Polo Day!

0000