KBH is the UK leader in on-train advertising.
Because they work with some of the major train operating companies across the UK, theirs is a unique proposition giving their advertisers access to millions of commuters at a time when they are highly receptive to media.
But this message often gets lost amongst other out of home advertisers who might own more visually compelling, digital advertising estates. KBH wanted to redress this perception amongst advertisers and demonstrate the power of on-train media.
We wanted to give KBH a clean, modern look and feel. One that refreshed their brand and lifted their proposition to the level that competed with rivals.
Our approach was to deliver a cinematic film that mixed beautiful visuals with clean, stripped-back text graphics to tell the story and highlight key stats. A major challenge was overcoming the very public space trainlines and navigating GDPR issues – so casting and clever filming was all part of the service!
A cinematic film and series of social media video assets that the client loved!
The main video was used to send to all their roster of advertisers and feedback from this was very positive.