Hamilton and Hare


Men’s underwear and loungewear brand Hamilton and Hare were looking for a creative approach to launch their new underwear subscription service.

The team at Hamilton and Hare wanted something different. Something quirky that would stand out on social media and reflect the fun, cheeky nature of the brand.


The creative brains at Itch came up with a full stop-frame animation and a series of social videos that would work to grab people’s attention.

Itch HQ went full on ‘arts and crafts’, re-creating the H&H website from cards and cutting out several pairs of cardboard pants.

Intensive pre-production and three solid days of stop-frame filming and we created a super fun film!


Our client could not have been more happy with the video, using the content both on the website and on social media platforms.

The Itch team were passionate and really took the time and effort to deliver. I’m delighted with the finished film and the process was a delight too. 

They really got the brief and brought an excellent level of creativity to the project. 

Olivia Francis – Founder, Hamilton and Hare