ETX Capital needed a campaign that was memorable, motivating and truthful.
They wanted to announce to customers that they were different from the other platforms – that they cared for their users and provided a level of service no other platform offered.
This was to be a multi-level campaign across outdoor, social and TV. The creative required needed to translate across all these platforms and motivate people to sign up to an ETX account.
We produced an eye-grabbing creative that worked multiple outputs – including a 23 screen digital gateway at Waterloo station, digital boards at Bank and London Bridge, a TV spot on Bloomberg and social media channels.
The creative incorporated cinematic visuals and animated text graphics – all in a super clean, modern style, emphasising the level of service that ETX provides to its customers.
We’ll let Aline, Head of Marketing at ETX explain the results:
‘The campaign drove a big improvement in the quality of traffic – more UK clients with a bigger appetite to open a trading account.’
And on working with us: ‘Great ideas, brilliant team and quality creative thinking – it’s been an absolute pleasure working on this campaign with them, I can’t recommend these guys enough!’