Benefits of a Content Strategy

Benefits of a Content Strategy
11/02/2020 Itch Media

Everyones making video, right?

Video has been proven to better engage with audiences over text or static imagery.

– It generates 12 times more shares than text or images.

– Brands that use video grow revenue 49% faster than non-video users.

– 64% of consumers will make a purchase after watching branded social videos.

All great news.

But too few brands think about a dedicated video strategy – one that fits into their broader marketing plan.

And, with everyone doing making videos, the need to create outstanding and engaging content that resonates with your audience has never been more important.

Here’s a few more reasons to plan ahead and work with a creative content agency:

  1. Value For Money

Video can get expensive. It doesn’t have to be! By planning ahead, brands can create consistent, engaging content within a set budget.

At ITCH we have many long-term partnerships with our clients. By working in this way, we can create content strategies that deliver meaningful results, at reduced costs.

  1. Audience

You are not your audience.

You probably know them pretty well but, with good audience analysis and customer insight is key. Once you really know who you’re talking to, you can start building channels and creating content that will really engage and even more importantly, challenge them.

This can only be achieved by working with an agency that gets to know your audience, understands your requirements and monitors results – adapting content and being responsive to your audience.

  1. Building Content Layers

We often talk about a funnel strategy when it comes to content. Putting all your eggs in one basket with one video is not the best way to maximise engagement with your audience. We recommend thinking about content in terms of campaigns and long-term objectives.

This usually starts with a hero video at the top of the funnel and smaller pieces of content below that will engage with your audience and drive action. 

  1. Meaningful Interactions

 It’s what every brand aspires to achieve. Meaningful interactions that drive actions. That’s what we’re here for!

Quick, social content is great for building brand awareness. It rarely connects with in an audience in a deeply meaningful way. To truly achieve this on a large scale, brands must work in partnership with an agency that really understand them and their audience to create content that delivers.

  1. Make More Of Your Content

By planning ahead you will be able to make much more of your content. You can produce several videos all of which will be re-formatted for different channels. Working with a content agency, you’ll find that costs are significantly reduced.