The Challenge

Selfridges approached us to create a video to be used for all new starers at the store. Something that would inspire and engage them, articulating the brand’s vision and showing its rich history in the heart of London.

The Solution

We worked with the team at Selfridges to create a script that Anne, Selfridges MD, could deliver direct to camera. The visuals were a variety of shots in and around the store, showing different departments and the people who make up this iconic British store.

The Result

The video has been used for all staff – both old and new – and has had a great reception.


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