To take the headache out of prepping smoothy ingredients, Florette have launched a range of smoothie mix salad bags. They asked us to create some short form video assets to promote these across social channels.
Working with food influencer Natalie Ellis, we created a series of short videos, using a combination of techniques including stop motion animation. The idea was to give viewers a real world walkthrough of how to make the smoothies, to highlight how easy and simple the whole process is. We used a 3 camera set up, with the top shot showing each step from a POV perspective.
We created a series of short videos ranging from 45 seconds to 10 seconds, for 3 different smoothy flavours. The videos were very well received and used by Florette across Facebook, Twitter and Instagram gaining thousands of views.