The Challenge

To take the headache out of prepping smoothy ingredients, Florette have launched a range of smoothie mix salad bags. They asked us to create some short form video assets to promote these across social channels.

The Solution

Working with food influencer Natalie Ellis, we created a series of short videos, using a combination of techniques including stop motion animation. The idea was to give viewers a real world walkthrough of how to make the smoothies, to highlight how easy and simple the whole process is. We used a 3 camera set up, with the top shot showing each step from a POV perspective.

The Result

We created a series of short videos ranging from 45 seconds to 10 seconds, for 3 different smoothy flavours. The videos were very well received and used by Florette across Facebook, Twitter and Instagram gaining thousands of views.
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