City A.M. launched a new club designed to attract millennials with exclusive offers to top city restaurants, bars, theatre and much more within the square mile. They needed a video to grab peoples’ attention, showing the benefits within 60 seconds and driving people to sign up the Club.
We created a high energy, short form video designed to capture attention instantly. The video shrugs off the old image of the city and speaks to a younger generation using a mixture of animated graphics and cinematic visuals to pack a punch.
The video was played to an exclusive audience at the City A.M. Club launch, generating instant sign up with people in the room. It was also used on the new Club website and across social channels – with sign up going into the hundreds within the first few days of launch.