Amazon has launched it’s first live gig service – Amazon Prime Live Events. They asked us to create an engaging film to promote the service and amplify the three core USPs – that an Amazon Prime Live Event is ‘Intimate, Exclusive and Live’.
Working with our friends at 33Seconds we created a film that was comprised of both live action footage from gigs with popular artists, with 2D motion graphics and kinetic typography to add context and branding. We created several iterations of the main film, including portrait versions for use across billboards and social channels
The main video is used on the main Prime Live Events website gaining almost 500,000 views and driving traffic to the Prime Live Events website.